Job Overview:
Are you a strategic and goal-oriented individual ? We are looking for a Segment Strategy & Go-To-Market Director to take a lead on growth initiatives for the Smartphone segment.
This is a high-impact role that blends market strategy, go-to-market leadership and cross-functional alignment to unlock new opportunities, drive product adoption and accelerate revenue growth.
In this role, you'll be working in partnership with some of the world's biggest handset OEMs and silicon manufacturers.
Responsibilities:
Segment Strategy & Market Development
- Define and drive strategies for the China Smartphone Market segment, including opportunity sizing, customer segmentation, and competitive positioning.
- Identify key growth levers across the region, customers and emerging use cases.
- Translate market insights and customer needs into actionable business plans.
- Ensure alignment across Product, Sales, Marketing, and Exec teams.
Go-To-Market Leadership
- Build and execute go-to-market plans for new product launches, features, and strategic initiatives.
- Work closely with regional and local teams to grow strategic relationships and co-develop segment-specific initiatives.
- Collaborate with Product Management, Product Marketing, Sales Enablement, and Revenue Operations to build high-impact GTM actions.
- Ensure alignment of messaging, targeting, and campaigns.
Required Skills and Experience :
- 8+ years of experience in segment strategy, product marketing, business development, or GTM roles—preferably in a smartphone OEM or smartphone chipset manufacturer
- Deep understanding of the global smartphone market, including key players, trends, and growth opportunities.
- Strong analytical, critical thinking, and communication skills.
- Proven ability to influence cross-functional stakeholders and drive alignment.
- Degree in Electrical Engineering, Computer Science or equivalent
- Fluency in Mandarin and English
“Nice To Have” Skills and Experience :
- Presenting to C-level execs in potential customers
- Working with AI in the smartphone space and or China ecosystem
- Team leading experience
In Return:
- Collaborate with a dedicated team of engineers, product focussed individuals and industry players to make a tangible impact in the China Market.
- Be part of a culture that values collaboration, diversity, and innovation, providing a supportive environment where your contributions are recognized and celebrated.
- If you are passionate about moving the state of the art in smartphone technology forward and enjoy working with partners to drive innovations, we’d love to hear from you!
Accommodations at Arm
At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email accommodations@arm.com. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don’t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Hybrid Working at Arm
Arm’s hybrid approach to working is centred around flexibility, where we split our time between the office and other locations to get our work done. Within that framework, we empower groups and teams to determine their own particular hybrid working pattern, depending on the work and the team’s needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Accommodations at Arm
At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email accommodations@arm.com. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Hybrid Working at Arm
Arm’s approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team’s needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don’t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.